It’s as if Pugh took inspiration from the Romantic Movement, and then threw in sharp slices of futurism through his surprising and refreshing colour palette.
It’s interesting because in our lecture and seminar today, we were focussing on the importance of colour schemes and palettes to enhance an image or brand, and when observing collection again after my lectures, it’s as if I see it through fresh eyes.
When I glance away or envision the collection in my mind, I am instantly drawn to the juxtaposing colours of dusty mauve (accentuated perfectly with the soft, delicate nature of the ostrich feather – WGSN also picked up on this) and the electric, almost acidic aqua blue that really goes hand-in-hand with one another. I think that is the most integral part of his collection this season – colour. It really goes beyond his previous work with the trademark hardened, monochrome colour scheme, reminiscent of computer game special effects. It shows that he likes to keep things fresh, keeps the audience on their toes. Makes you think, “I know this is Gareth Pugh, but there’s something different that is making me less certain of myself” – and that’s what fashion should do! It should always keep you on your toes.
On a side note, you shouldn’t go to a fashion show expecting to know the designer’s creations. They’re not your designs to know. They’re there to be discovered. You are, after all (as much as you might want to think of yourself as a fashion know-it-all) a spectator. And in that role, you’re there to be absorbed by the new, the exciting and the unexpected. The stuff that makes you go, “Well, I didn’t expect that”. Even if you think you hate the collection, at least you feel something towards it! Perhaps at a later date you will reflect on it and think, “Actually, they were keeping things fresh and just because I wasn’t expecting it, doesn’t mean it’s terrible”
Fashion isn’t some preconceived idea, it’s a Movement – so let’s keep it flowing.
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