Tuesday, 19 November 2013

"It will not always be summer" Fashion Film


This was a collaboration that British Designer, William Tempest created with River Island's Design Forum.
It was a 2012 collection (so a bit dated now) but I was looking through my old seminar notes and I happened to stumble across this interesting and rather bazaar fashion film.
It takes references from 1920's glamour and Great Gatsby style lavish parties, but with an almost 60's Bob Fosse twist.... you'll know what I mean when you see the ballroom party scene (think 'Rich Man's Frug')

This is what River Island had to say about the film and the collaboration:

After launching earlier this year, River Island Design Forum returns for a second season with a collection of specially commissioned pieces created by William Tempest.
 
William’s range for River Island is filled with eveningwear separates in sumptuous black and nude fabrics. Exclusively designed textiles, which you’ll see running as a theme throughout the collection, include a tessellated design and a geometric art deco pattern.
 
William took inspiration from ancient Egyptian mythology, 1920s interiors and the work of the famed artist, M. C. Escher, for his designs. The scarab beetle, a symbol of wealth and power for ancient Egyptians, acts as a key motif which runs throughout the range via prints and intricate detailing.
 
This Design Forum collection made its debut via short film at London Fashion Week’s second biannual FASH/ON FILM festival . FASH/ON FILM, an initiative devised by the British Fashion Council in conjunction with River Island, aims to support and develop creative film in the industry.
 
What do you think? Innovative or creepy?
 
Lots of Love,
 
Lauren xx

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