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My final composition |
So I know this post is overdue... I did this moodboard a good few weeks back! But I'm trying to update my blog with the tonnes of photos I have stored on my phone that I haven't got around to uploading. (On a side note, I can't believe the amount of photos I've been taking since starting uni! I swear I'm dreading the day when it says 'not enough memory')
Basically, it was a fairly open brief to get us familiarised with producing moodboards. We could chose any of our favourite designers/brands so I decided to go for Urban Outfitters, which coincidently seemed fitting since a new store is opening very soon here in Nottingham, not far from where I live actually.
I collected various magazine cut-outs, interesting typography and a lot (and I mean A LOT!) of flyers/promo cards from freshers week. I thought it might've been a challenge since there isn't a store in Nottingham nor in Norwich where I'm from, however I actually preferred taking on a more figurative interpretation of UO, instead focussing on creating the fun, loud and witty essence that I personally associate with the brand.
Here are a few of the photos I took in the process of finalising a composition. I played around with the idea of 'having fun with fashion' - a slogan I found in a magazine campaign that I believed summed up the brand's positioning well.
It took me a while to figure out which composition I liked the most, but after many photos on my phone (and a load of magazine cut-outs splayed across the kitchen floor, to the demise of my flatmates!) I finally decided on a mixture of illustrations, neon fabrics and vibrant spray-paint colours to depict this exciting brand.
Moodboards are such an easy, therapeutic way of expressing your favourite trends, colours and movements and the best part?... you can't really go wrong! It's all about creating an impression that you believe fits, there's no rules or restrictions. What's your favourite brand? Why not have a go yourself?
It's all about having fun with fashion
Lots of Love,
Lauren xx